PRIVACY & TERMS

Last Updated: October 22, 2026

Red Clay Dance Company respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, maintain, and disclose information through our website, programs, transactions, advertising, and related services.

We collect and use personal information for defined organizational purposes and work with authorized service providers to support our operations. We do not sell or rent customer contact lists to outside organizations for their independent marketing.

Information Collected:

Red Clay Dance Company collects information that individuals voluntarily provide when interacting with our organization, including through:

  • Website contact forms, facility rental inquiries, and other service requests.

  • Facebook, Instagram, and Google advertising lead forms.

  • Event registrations, ticket purchases, charitable contributions, and program applications.

  • Class and appointment registrations through Squarespace and Acuity Scheduling.

  • Email subscriptions, surveys, and direct communications.

Depending on the interaction, information may include names, email addresses, telephone numbers, mailing addresses, organization names, program interests, rental requirements, and other details relevant to the requested service.

Our website may also automatically collect technical and usage information, including IP addresses, browser and device information, referring websites, pages visited, approximate geographic location, and interactions with website content.

We seek to collect information appropriate to the specific service, transaction, or organizational purpose.

Cookies:

Cookies are small data files stored on a visitor's device that allow websites to recognize certain preferences, maintain sessions, and support website functionality.

Our website uses cookies and similar technologies to:

  • Maintain shopping carts, registrations, and website preferences.

  • Recognize returning visitors and improve browsing experiences.

  • Understand how visitors navigate and interact with our website.

  • Analyze website traffic and performance.

  • Measure advertising engagement and campaign effectiveness.

  • Support advertising measurement and remarketing where enabled and permitted.

We use Google Analytics to understand website activity and performance. Where enabled, advertising technologies associated with Google Ads and Meta Ads may collect information about website visits and advertising interactions through cookies, pixels, tags, or similar technologies.

These technologies may collect or transmit IP addresses, device information, browser identifiers, and interaction data to the applicable service providers, which may also process information under their own privacy policies.

Visitors can manage or restrict cookies through their browser settings and available website privacy controls. Where required by applicable law, we will provide additional consent or privacy choices for nonessential tracking technologies.

Disabling certain cookies may affect website functionality or limit advertising and analytics measurement.

Use of Information:

Red Clay Dance Company uses collected information to:

  • Respond to inquiries and provide requested information.

  • Communicate facility rental availability, pricing, quotes, and booking details.

  • Process transactions, registrations, purchases, and charitable contributions.

  • Provide important performance, program, event, and scheduling updates.

  • Deliver promotional communications to individuals who have affirmatively subscribed.

  • Improve website content, functionality, programs, and visitor experiences.

  • Measure advertising performance and evaluate marketing effectiveness.

  • Maintain organizational records and fulfill applicable legal obligations.

Information submitted through inquiries, purchases, and registrations is used to fulfill those requests and provide related communications.

Additional uses requiring consent will be subject to applicable notice and consent requirements.

Email Addresses:

Email addresses may be used to respond to inquiries, provide requested information, communicate about transactions and registrations, and deliver organizational updates to subscribers.

Red Clay Dance Company's promotional email subscriptions are voluntary and require affirmative opt-in.

Individuals may subscribe through designated sign-up forms or by actively selecting an optional marketing subscription checkbox during applicable website purchases, registrations, or booking processes.

Marketing subscription checkboxes are not automatically selected.

Submitting a rental inquiry, advertising lead form, registration, or purchase does not automatically enroll an individual in promotional email communications.

Subscribers may receive information about performances, classes, programs, special events, fundraising initiatives, and other organizational activities.

Recipients may unsubscribe at any time using the unsubscribe link included in promotional emails or by contacting info@redclaydance.com.

Unsubscribing from promotional communications does not prevent necessary transactional or service-related communications.

Postal Addresses:

Postal addresses may be used for transactions, administrative purposes, requested correspondence, and communications related to organizational services.

Where appropriate and permitted, individuals who provide a mailing address may receive occasional postal communications about upcoming productions, events, or organizational activities.

Red Clay Dance Company does not share postal mailing lists with outside arts organizations, nonprofits, or unrelated businesses for their independent marketing purposes.

Individuals may request changes to their postal communication preferences by contacting info@redclaydance.com.

Telephone Numbers:

Telephone numbers may be used to respond to inquiries, communicate about purchases or registrations, confirm bookings, and provide relevant service or scheduling updates.

Providing a telephone number does not automatically authorize recurring promotional text messages or automated marketing calls.

Any such marketing communications will be subject to applicable consent and opt-out requirements.

Individuals may request that nonessential telephone communications be discontinued by contacting info@redclaydance.com.

Advertising Lead Forms and Customer Relationship Management:

Red Clay Dance Company uses digital advertising platforms, including Facebook, Instagram, and Google, to promote organizational programs, performances, facility rentals, classes, and other services.

Individuals may voluntarily submit contact information directly through advertising lead forms without visiting our website.

Information submitted through these forms may be transferred into Zoho CRM through authorized integrations, including Zoho LeadChain, to organize inquiries and facilitate requested follow-up communications.

This information is used to respond to the specific inquiry, provide relevant information, coordinate requested services, and evaluate lead-generation performance.

Submission of an advertising lead form does not automatically enroll an individual in promotional email communications.

Information collected directly through Meta or Google advertising platforms may also be subject to those platforms' respective privacy policies and terms.

Information Sharing and Service Providers:

Red Clay Dance Company uses authorized third-party service providers to support website operations, customer relationship management, communications, transactions, registrations, and advertising measurement.

Depending on the service, these providers may include Squarespace, Acuity Scheduling, Zoho CRM, Zoho LeadChain, Google, Meta, payment processors, ticketing platforms, and other operational vendors.

Personal information may be disclosed to these providers as reasonably necessary to deliver requested services, process transactions, maintain organizational records, or perform authorized functions.

Advertising and analytics providers may also independently collect or receive technical identifiers and website interaction information through their technologies, where enabled. Certain advertising-related disclosures may be subject to additional consent or privacy rights under applicable law.

Red Clay Dance Company does not sell or rent customer contact lists or provide them to unrelated organizations for their independent direct marketing.

Information may also be disclosed when required by law, in response to lawful legal processes, or when reasonably necessary to protect organizational rights, property, systems, or safety.

Youth and Student Privacy:

Red Clay Dance Company provides community engagement and educational programming through contracted relationships with schools and partner organizations.

Red Clay Dance Company does not collect or maintain personal student records in connection with these contracted workshops and residencies. The Making the Artivist apprenticeship program serves young adults.

Our advertising lead forms and general business inquiry forms are intended for adults.

We do not knowingly collect personal information online from children under 13. If we become aware that such information has been submitted without appropriate authorization, we will take reasonable steps to delete it, subject to applicable legal requirements.

Questions concerning youth or student privacy may be directed to info@redclaydance.com.

Data Retention:

Red Clay Dance Company retains personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide requested services, maintain appropriate records, and comply with applicable legal obligations.

Retention periods may vary depending on the type of information, the related transaction or service, and applicable recordkeeping requirements.

When information is no longer necessary, it may be deleted, de-identified, or otherwise appropriately disposed of, subject to applicable legal and operational requirements.

Limited information may be retained when necessary to maintain unsubscribe records, fulfill legal obligations, or resolve disputes.

Security:

Red Clay Dance Company takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, alteration, or disclosure.

Our website uses HTTPS encryption, and certain transactions involving sensitive information, including payment information, are processed through third-party payment or registration platforms with their own security safeguards.

Access to personal information is intended to be limited to authorized personnel and service providers with legitimate operational responsibilities.

Although reasonable safeguards are used, no method of electronic transmission or storage can be guaranteed to be completely secure.

Link-Exchange Policy:

Red Clay Dance Company welcomes links from external websites to our official website at https://www.redclaydance.com, provided that the following conditions are observed.

When identifying our organization in a link, you may use:

Links must not falsely represent Red Clay Dance Company, imply an unauthorized affiliation or endorsement, or present false, defamatory, or otherwise unlawful representations concerning the organization.

You agree to remove a link to our website upon reasonable request from Red Clay Dance Company.

Images, text, graphics, videos, and other materials appearing on our website may not be copied, imported, embedded, or otherwise reused beyond what applicable law permits without prior written permission from Red Clay Dance Company or the appropriate third-party rights holder.

Red Clay Dance Company is not obligated to link to external websites, provide reciprocal links, or participate in other reciprocal promotional arrangements.

Fair Use:

Materials published on this website may be accessed and used for limited personal, educational, and noncommercial purposes, subject to applicable copyright laws and the rights of the respective content owners.

Any permitted reproduction or distribution must preserve applicable copyright notices, proprietary notices, and appropriate attribution to the original author or source.

Nothing in this policy is intended to restrict uses independently permitted under United States copyright law, including applicable fair use rights.

Anyone seeking to reproduce, distribute, modify, publish, or otherwise use website materials beyond legally permitted purposes must obtain prior written authorization from Red Clay Dance Company or the applicable rights holder.

Permission may be granted on a case-by-case basis at the discretion of Red Clay Dance Company or the appropriate rights holder. Depending on the nature and purpose of the proposed use, licensing or usage fees may apply.

Third-Party Sites and Advertising:

Our website may contain links to external websites, ticketing platforms, registration systems, and other third-party services.

These websites and services operate under their own privacy policies and terms. Red Clay Dance Company does not control and is not responsible for their independent privacy practices, content, or availability.

Links are provided for convenience and informational purposes. Accessing external websites is at the visitor's discretion and risk.

Red Clay Dance Company uses digital advertising platforms, including Google Ads and Meta Ads, to promote organizational activities and measure advertising effectiveness.

These platforms may collect or process information about advertisement interactions, website visits, and lead form submissions according to their respective privacy policies.

Visitors can learn more about these practices and manage certain advertising preferences through the following resources:

Changing advertising preferences through these platforms may limit personalized advertising but does not necessarily prevent all advertisements or related data collection.

Disclaimer of Warranties:

Red Clay Dance Company makes reasonable efforts to maintain accurate, current, and accessible information on its website. However, website content may contain errors, omissions, or outdated information.

The website and its materials are provided on an "as is" and "as available" basis without guarantees regarding accuracy, completeness, uninterrupted availability, or fitness for a particular purpose, to the extent permitted by applicable law.

Red Clay Dance Company reserves the right to update, revise, remove, or withdraw website content, including text, images, videos, and other materials, at its discretion and without prior notice.

The organization does not guarantee that the website will remain continuously available or free from technical interruptions.

To the extent permitted by applicable law, Red Clay Dance Company disclaims liability for losses or damages resulting from website unavailability, errors, omissions, or reliance on website information.

Red Clay Dance Company is not responsible for damage to computer equipment, software, or other property resulting from viruses, malicious code, or other harmful technological elements encountered through use of the website or the downloading of website materials, except where liability cannot lawfully be excluded.

Nothing in this disclaimer limits rights or remedies that cannot be waived under applicable law.

Other Information:

Individuals may contact Red Clay Dance Company to request access to personal information maintained about them, request correction of inaccurate information, or request deletion of information, subject to applicable legal and operational requirements.

Depending on applicable law and the individual's place of residence, additional privacy rights may apply, including rights concerning certain uses or disclosures of personal information for targeted advertising.

Where applicable, individuals may request to opt out of legally defined targeted advertising or certain other uses of their personal information by contacting us.

We may request information reasonably necessary to verify identity before processing a privacy-related request and will respond in accordance with applicable legal requirements.

Individuals can also request to discontinue promotional communications at any time.

Privacy Inquiries and Contact Information:

Red Clay Dance Company
808 East 63rd Street
Chicago, IL 60637
Email: info@redclaydance.com
Phone: (773) 624-8411

Red Clay Dance Company may update this Privacy Policy and associated website terms periodically to reflect changes in organizational practices, technology, services, or applicable legal requirements.

Material changes will be communicated as required by law. Where legally required, additional consent will be requested before using previously collected information for materially different purposes.

The current Privacy & Terms page will remain available at https://www.redclaydance.com/privacy, with the most recent revision date displayed.

Visitors are encouraged to review this page periodically for updates.